Lynton Crosby and Boris Johnson stare out across London during a break from campaigning on 19 April 2012 - one of the exclusive behind the scenes photos in "Victory in London - The Inside Story of the Boris Campaign" by Alex Crowley.
The inside story of the campaign to put Boris Johnson back
into power as London Mayor told by one of the top members of his
campaign team who was at Boris's side throughout. In 2012 the political
stakes could not be higher. After one term in office and despite
enjoying personal popularity, Boris Johnson faced an uphill battle for
re-election as Mayor of London. Buffeted by Tory unpopularity, the
toughest financial conditions in years and accusations that he was out
of touch and Mayor, Boris faced the fight of his political life. And to
top it all, he was up against Ken Livingstone, one of the most
formidable and ruthless campaigners in British politics. This is the
first and most authoritative book about Boris Johnson's re-election.
Told by an insider, it will reveal the inner workings of the campaign
and how one of the most high profile politicians in the country and his
extraordinary team pulled off an election victory that was closer than
anyone dared think. Based on an unprecedented level of access to all the
key players, including Boris himself and campaign director Lynton
Crosby, this is a must read for anyone interested in politics. * Launch
Event at Conservative Party Conference. * High profile political
bloggers will push the book * Sunday newspaper serialisation under
negotiation Social Media * The book will be "Book of the Month" for
Bretwalda for November 2012 which will involve an intensive FaceBook and
Twitter push as well as the usual book launch marketing.