Before Christmas, the researchers and I had
put together a detailed document that outlined all the major issues and
presented policy options for him to decide between. The day before we all
departed for our holidays, we gathered in County Hall and sipped champagne in
plastic cups. Boris was looking more relaxed, relieved that the spotlight would
be momentarily dimmed. As we said our goodbyes, I handed him the 146-page
dossier for his holiday homework. If eyes could groan, believe me, his would
have done.
The dossier hadn’t crushed his spirit too much
because in between Boxing Day and New Year’s Eve a document dropped in our
inboxes entitled; ‘Why I Want To Be Mayor’.
The 5,000 word missive laid out his thoughts
on the policies he wanted, the positions he felt we should take on the major
issues and what he wanted to campaign on. It opened with his big picture
vision, and then went into each major policy area, outlining what our attack on
Livingstone should be, and what we should be proposing as an alternative. It
was incredibly detailed and dripping with clarity. It was Boris the policy
thinker and political strategist rolled in one. It showed his determination to
control his own destiny and silence his critics.
It was – essentially – what would become the
manifesto. Indeed, looking back on the document now, it’s amazing to see how
many of the positions he outlined went on to become core parts of his agenda.
It was all there; a focus on tackling gangs, scrapping the £25 congestion
charge and the western extension, scrapping the bendy buses, introducing a bike
hire scheme, championing a new airport in the Thames Estuary, a new
Routemaster, fining utility companies who dig up the roads and his desire to
shake up the Metropolitan Police. It was a serious agenda, and it showed he had
a clear view as to what he wanted his mayoralty to be about.
It was also a thoughtful, heartfelt outline of
what really drove Boris to want to do the job. And in it emerged a personal
priority that would become a major theme in the election.
In the run up to Christmas, there had been a
wave of tragic youth murders that belied the overall drop in crime figures. At
one point, a teenager was being murdered virtually every week and the issue
dominated the media. By the end of the year, 27 teenagers had lost their lives.
Boris was genuinely moved by these murders. To
him, it was unacceptable that London could be a city where the young had no
future. In the faces that stared hauntingly out from the police ‘murder’
posters, he saw hope for young Londoners extinguished. He saw the appalling
prospect of a whole generation of kids condemned to a life in the gangs. It was
a situation he knew would take root unless something was done.
He felt strongly that it was the personal
responsibility of the Mayor to take action. He was so appalled because he felt,
above all, that London should be a place where the young prosper. London should
be a place that championed and nurtured ambition:
‘I want to be the mayor who CHAMPIONS
AMBITION, and that means helping young kids cheat the dreadful fate of being
sucked into a gang. This is where I
think I can make the biggest difference to London, and I want as many policies
as possible to be aimed at ending the INEQUALITY OF AMBITION. I have had a very
privileged and very lucky life – and I want kids across London to have the
kinds of chances I have had. I will use sport, and art, and whatever powers I
have over education and skills to help achieve this. That is the chief
objective of my mayoralty.’
It was the insight into what was driving him
that we wanted. He wasn’t trying to be clever, or funny. His only audience was
the campaign team. This was no newspaper column. It was genuinely what he
wanted to do as Mayor.
Yet another exclusive behind the scenes glimpse from "Victory in London" by Alex Crowley
Buy your copy HERE
Buy your ebook HERE
Book Description
The inside story of the campaign to put Boris Johnson back
into power as London Mayor told by one of the top members of his
campaign team who was at Boris's side throughout. In 2012 the political
stakes could not be higher. After one term in office and despite
enjoying personal popularity, Boris Johnson faced an uphill battle for
re-election as Mayor of London. Buffeted by Tory unpopularity, the
toughest financial conditions in years and accusations that he was out
of touch and Mayor, Boris faced the fight of his political life. And to
top it all, he was up against Ken Livingstone, one of the most
formidable and ruthless campaigners in British politics. This is the
first and most authoritative book about Boris Johnson's re-election.
Told by an insider, it will reveal the inner workings of the campaign
and how one of the most high profile politicians in the country and his
extraordinary team pulled off an election victory that was closer than
anyone dared think. Based on an unprecedented level of access to all the
key players, including Boris himself and campaign director Lynton
Crosby, this is a must read for anyone interested in politics.
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