This is a story with a happy ending. Really two happy endings - as
for your money you have an account of the first Boris Johnson victory of
2008, as well as the re-election that took place this year.
Included are some memos from Boris to his team in 2007 explaining why he wanted to be Mayor. Boris wrote:
You know the good guy wins both contests, but this doesn't stop the story being exciting. As Boris put it in 2010:Included are some memos from Boris to his team in 2007 explaining why he wanted to be Mayor. Boris wrote:
"I want to be the mayor who CHAMPIONS
AMBITION, and that means helping young kids cheat the dreadful fate of
being sucked into a gang. This is where I think I can make the biggest
difference to London, and I want as many policies as possible aimed at
the INEQUALITY OF AMBITION. I have had a very privileged and very lucky
life - and I want kids across London to have the kind of chances I have
had. I will use sport, and art, and whatever powers I have over
education and skills to help achieve this. That is the chief objective
of my mayoralty."
In the same document, Boris said of the incumbent Ken Livingstone:
"He is no longer sticking up for the
little guy against the system. He is the system. He has morphed into the
ruling class like the pigs in Animal Farm. He sits like Smaug on the
great heap of GOLD he has accumulated from the FINES (why don't we have a
poster of a giant newt coiled avariciously around our dosh) - contrast
my more generous regime, which will give people more time to pay and
will be less brutal and fascistic and dictatorial."
The Labour Party has responded to the
challenge of finding a new mayoral candidate with a stupefying lack of
originality. They have found a piece of DNA preserved in the tar pits of
Cricklewood...Like Holmes and Moriarty, like Harry Potter and
Voldemort, it seems that this contest is feted to continue for more than
one episode.
YOU CAN READ THE FULL REVIEW HERE
Buy your copy HERE
Buy your ebook HERE
Buy your copy HERE
Buy your ebook HERE
Book Description
The inside story of the campaign to put Boris Johnson back
into power as London Mayor told by one of the top members of his
campaign team who was at Boris's side throughout. In 2012 the political
stakes could not be higher. After one term in office and despite
enjoying personal popularity, Boris Johnson faced an uphill battle for
re-election as Mayor of London. Buffeted by Tory unpopularity, the
toughest financial conditions in years and accusations that he was out
of touch and Mayor, Boris faced the fight of his political life. And to
top it all, he was up against Ken Livingstone, one of the most
formidable and ruthless campaigners in British politics. This is the
first and most authoritative book about Boris Johnson's re-election.
Told by an insider, it will reveal the inner workings of the campaign
and how one of the most high profile politicians in the country and his
extraordinary team pulled off an election victory that was closer than
anyone dared think. Based on an unprecedented level of access to all the
key players, including Boris himself and campaign director Lynton
Crosby, this is a must read for anyone interested in politics. * Launch
Event at Conservative Party Conference. * High profile political
bloggers will push the book * Sunday newspaper serialisation under
negotiation Social Media * The book will be "Book of the Month" for
Bretwalda for November 2012 which will involve an intensive FaceBook and
Twitter push as well as the usual book launch marketing.
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